Privacy in the news today
How should Privacy Policies be established?
… put a Policy in place, don’t do something stupid to clearly violate it and then pay a fine when slapped — witness Google and Facebook’s margins that have never been hurt by all their Privacy violations.Click to tweet
Pre-Emptive Privacy Policies
How is AdTech affected by privacy?
AdTech experts tell us that the data is anonymized and therefore poses no Privacy risk. Perhaps.Click to tweet
Web advertising and third-party data brokers obviously seeped into the conversation, it being NYC, the capital of AdTech. Our AdTech experts were unequivocal: most publishers only sell a fraction of their inventory and they dispatch user data to third party data brokers who create aggregated profiles and feed them into exchanges. Once the publisher pushes the data out to the brokers, they lose control over the data and what happens to it, and the user has no idea where that data went and who is doing what to it. AdTech experts tell us that the data is anonymized and therefore poses no Privacy risk. Perhaps. However, when Target targeted a teen-age girl that it had properly guessed was pregnant with discount coupons for diapers sent to her (and parents’) home, it created a big Privacy issue… http://lightyears.blogs.cnn.com/2012/04/20/data-its-how-stores-know-youre-pregnant/ An very intriguing concept was mentioned by a member from the financial services industry. His company is a large repository of data, among other things, and when it send data out it gets contractual commitments — downstream commitments –– with very strict usage restrictions. No one was aware whether such strict requirements existing in the world of advertising data exchanges. Probably not, again because the data is anonymized. But there is a good thought here…
In closing, I must say there were lots of interesting ideas that came up from the intersection of practitioners from various business sectors all looking at one issue that crosses over all their businesses. Since all our discussions are off-the-record, I merely summarized things as I understood them. NetForum members can continue the discussion on this blog, can join the LinkedIn Group and since each event’s attendees get each others’ email addresses the conversation can continue off-line as well.